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Promoting Your Website and the Importance of Your Blog

Website promotion and search engine optimisation comes in two main forms, on-site and off-site promotion. Getting them both right is a crucial part of any businesses online campaign and the power of a blog is not to be underestimated.

Google uses a number of factors in it’s ranking algorithm as I’m sure most people who have looked into promoting their site online already know. One of these is the number of links pointing to your site and it’s pages and another is the number of pages you have on your site. A blog will help you get both of these important factors mastered in one easy step.

Creating a good blog will help you get more pages and links and we’ll show you how right here in this article.

Let’s take a look at what makes a blog and this will help you understand why a blog on your site is so important. Blogs are basically a collection of posts which in themselves are articles or informative comments and snippets placed by the blog owner. The content of these is important but also the number of posts or articles is equally important.

Google likes large sites with lots of regularly updated pages and content. The internet thrives on content so the more you put on your site and the more pages you create, the more Google will smile upon your site for being a contributor to the internet as a whole.

Now let us look at the articles and content in more detail as this is how we get more links to our site.

The power to place a link on the internet has moved away from the website owners and is now firmly in the hands of the internet user. If you think about how many people have a Facebook and Twitter account today you’ll soon understand how these people can be harnessed to get you more links.

Let’s say we’ve written a fantastic article about something we are passionate about. This one, for example is pretty good I think and by posting it on our blog I hope a few people will read it and share it with their friends. Share it! That’s how link building is done these day and your blog is the main way people will place links to your site. Not via their websites but via Tweeting about it or liking it on their Facebook account. The visitors to your site have the power to click a button on your blog that says “Like this” or “Tweet this” and when they do they create a link to your site. It’s that simple and Google now pays attention to these social links and have confirmed this on their own site!

If you want to take promoting your site to another level you can syndicate your content to sites like EzineArticles who will post your content so others can use it on their sites in exchange for a link back to yours. Another link for you and remember what we said about the internet thriving on content earlier? Everyone with a site is desperate for content so getting good content on your site and out to others is important to everyone.

So if you don’t have a blog yet then go out there and get one as soon as you can and start writing some valuable and interesting content for it. People will come and they will read and share. Before you know it you’ll have 100′s of pages in your blog which will make Google happy and lots of links to your good content which they also love. Blogs are important and cannot be ignored by anyone looking to promote their site.

Importance of Assertiveness in Home Based Business

It is indeed exciting to start a home based business after having left the corporate world. Now you are your own boss and you can make your own decisions. However, in order to successfully run your business you’ll need something more. You need to be assertive. Assertiveness is a necessary virtue for success with any business venture.Being assertive can be advantageous to your business since people will not be able to take you for granted. Here is how to be assertive:Let others know — you mean business:You wouldn’t mind putting in extra hours on your own home based business because it is your baby. Your business will place demands for just that and you’ll need to respond to those demands in a professional manner.Therefore, you’ll need to be assertive and tell others that your business runs from your home and it means a lot to you and your future. They’ll need to take you and your work seriously.Simply because you don’t put on your office wear and leave your home at specified hours, does not mean you do not have strict schedules to follow.Standard operating procedure:You’ll need to be assertive and let your family know about your working hours so that they do not disturb you with other domestic activities during those hours. Make them understand that you are running a home based business which actually requires more of you than what your previous job did.Nobody would have asked you to perform domestic chores during office hours, if you would have been working in a conventional office.Learn to say no:Your friends and family might loiter around your home office and make a lot of noise. You wouldn’t call that an ideal setup for doing something constructive. You will need to be assertive and tell them that their presence out there during your working hours is not helping you.Some of the friends might take you for granted and they might even walk in to your home office with a lit cigarette. This is absolutely unacceptable and you’ll need to tell them not to repeat such behavior again. Just because you’re working from home does not mean that you are free and available for everyone at all times.Don’t be too nice at the cost of your business:Your home based business is bound to suffer if you are unable to work without being disturbed. You must learn not to feel obligated or pressured when you are asked for a favor by your friends or relatives.It is absolutely necessary not to give in to unreasonable demands from your close friends and family members. You’ll need to be assertive in order to cultivate a professional work environment at your home office.Being assertive is not being arrogant:If you are assertive for the cause of your business, rest assured you are not arrogant, although there is a hairline difference between the two characteristics.It is always good to be assertive for the sake of your home based business. Assertiveness makes you strong in order to face the tough business challenges ahead.

Home Based Business Tax Advantages

Home based business can help you at tax time. Most governments offer tax incentives for people who work at home. Entrepreneurs are encouraged to pursue alternate income generating enterprises. When the economy is in trouble entrepreneurship flourishes. Governments recognize the value contributed to sagging economies by owners of a home based business.The tax advantages will vary somewhat between governments but generally most incentives are available for traditional business as well as the home entrepreneur. Home based tax advantages are also available in most instances. Overall family income can be reduced by deducting a portion of most household expenses.Allowable deductions include a portion of the property taxes, mortgage interest, utilities, Internet service and phone costs. Household deductions are usually based on a the space utilized for conducting your business activities. If your work space is 10% of your home square footage you can claim that percent amount of your home maintenance costs as a deduction.Advertising costs and travel expenses related to the business are usually 100% deductible costs for a home based business. Keep your receipts for all your business related office supplies like pens, paper, ink for your printer, log books, stamps, accounting programs and any other tools you use to build your home based business.Most Internet business opportunity affiliate programs will do about half of your accounting for you. They normally keep track of your sales and your commissions. It is up to you to keep track of all your business expenses.Every Province and State has their own allowable tax deductions for those people who work at home. It isĀ  well worth your time to investigate what your tax body will allow. Tax advantages and deductions can help to reduce the amount of taxes that you have to pay. If you have not already learned about the incentives available then take the time now to find our how you can benefit with your home based business.